Operations and Systems for Service-Based Businesses

I get to know how your business actually runs, set up the systems to match, and keep things running day to day, so you can spend your time on the work only you can do.

Book a free 30 minute chat

Who I Work With

I work with solo owners and small teams in service businesses who are good at what they do, but are carrying too much of the running of it in their heads.

That might be an inspector or assessor juggling bookings, site visits and reports. A mobile health or support provider keeping track of clients, appointments and notes on the go. A consultant or specialist whose processes have grown over time and now need proper structure and documentation. Or any service business where the work keeps coming in, but the systems behind it haven't kept up.

That's where I come in: building the systems that let things run smoothly without you holding every detail, and without the overhead of hiring internally.

About Me

I'm Natalle Krynauw, and I've spent 25+ years in corporate operations, mostly in insurance and risk engineering. I've always enjoyed improving systems, solving problems, and finding better ways of working.

For much of that time, I led the operations team for a specialist risk engineering group. That meant keeping a team of consultants organised and moving, making sure work got out the door to a high standard, and building and managing the systems, reporting and compliance processes the business ran on. It gave me a broad understanding of how people, systems and process need to work together for a business to run properly.

Eventually I wanted to take that experience somewhere the impact would be more immediate. Small businesses move faster, the problems are tangible, and when something improves you can see it straight away. I find that genuinely satisfying.

That's why I started Loom Operations: to build the systems and structure behind small service businesses, so the owners can focus on the work they’re actually good at.

I'm based in Melbourne and work remotely with clients across Australia.

  • Systems minded

    Process, structure and documentation

  • Melbourne based

    Working remotely across Australia

  • 25+ Years

    Corporate operations experience


More than 25 years in corporate operations taught me that most day-to-day problems trace back to the systems behind them. That's where I work: finding what isn't working, building what's missing, and keeping it running once it's in place.

Services & Pricing

Start here: Book a Free Call

Start with a free 30-minute chat. We talk through how things run now and where they get stuck. Afterwards, I'll email you a short summary with three priority areas and my recommended next steps. There's no obligation.

Prefer to start in writing? Send me a message instead.

Systems Setup

Giving your business a clear structure behind the scenes, so work doesn't depend on what's in your head. That might be SOPs, client onboarding and offboarding flows, a way to track jobs from enquiry to invoice, workspace and tool setup, a folder structure where everything has a home, or getting your processes and records ready for an audit or registration.

Where it makes sense, I'll add simple automations using the tools you already have, once the process itself is working.

From $500 Fixed price, quoted after a free call. A single tool or process sits at the lower end, and connected systems sit higher.

Operations Retainer

Ongoing operational help to keep your business running, month to month. I look after agreed areas of your business, from the day-to-day jobs that need doing to maintaining your systems and improving the processes behind them, so you're not the one holding every detail.

Some months, that's mostly keeping things moving: following up quotes and invoices, keeping client onboarding on track, or getting a new team member set up with what they need. Other months, it might mean fixing a process that keeps tripping people up or introducing a simple automation once the process itself is working.

I do the work, but I'm also looking at what's happening around it and where things could work better, so you don't need two different people for that.

We agree upfront which areas I look after and how much time they need. At the start, anything going to your clients comes past you first, and as you get comfortable handing things over, you decide what I can take care of on my own. We review it together after three months to make sure the areas and time still fit.

Retainers usually start from $1,000 a month, depending on the areas you hand over, with focused arrangements from $425.

Larger or custom projects are quoted individually.

Not sure where to start? Book a free 30-minute chat. We'll talk about what's going on in your business and whether I'm the right fit, with no obligation.

What people say

  • "In that short time, she has taken the business to another level. Nat works seamlessly in the background to keep everything moving when I simply don't have the capacity. The ideas and innovations she comes up with to save time and streamline processes have been a complete game-changer—not only for me personally, but for the whole business. What Nat does goes far beyond managing emails and sorting diaries; she is always finding proactive ways to step in and take tasks off my overflowing plate. Nat is extremely competent, proactive, and reliable. I highly recommend Nat and her amazing services!"

    Penny, Project Urban

  • "Natalle brings exceptional strength in creating order from ambiguity. She has the ability to step into a business, quickly diagnose gaps, and build the frameworks that are missing - documented processes, clear workflows, and the operational rhythm that keeps a business running smoothly. She is thorough, reliable, and commercially minded, and exactly the kind of operator a small business needs in its corner to create efficiency, clarity and momentum."

    Executive Manager, Insurance Industry (Former Manager)

  • “As an executive leader requiring business support, my experience with Natalle across previous roles has been seamless. She has a strong ability to understand operations, diagnose problems, and implement effective systems and processes to support business needs. I would certainly recommend Loom Operations’ services to businesses looking to outsource operational activities and gain support in improving their operational structure and processes.”

    National Manager, Risk Engineering Industry (Former Manager)

Get in Touch

Two easy ways to start. Book a free 30-minute chat: pick a time that suits you.

Or send me a message: tell me a bit about your business and what's taking up more time than it should. I'll reply personally.

Book a Time

FAQ

  • Book a free 30-minute chat or send me a message, whichever you prefer. If you book a call, I'll send a few short questions beforehand. Afterwards you'll get a written summary with three priority areas and next steps, with no obligation.

  • No. If you'd rather start in writing, send me a message through the form and I'll reply by email. We can talk when you're ready.

  • The discovery call is free. Systems Setup starts from $500 and is fixed price, quoted before we begin. An Operations Retainer arrangement usually starts from $1,000 a month, depending on how much you hand over. If you just need one thing looked after properly, focused arrangements start from $425 a month. The areas I’m responsible for and your monthly time allowance are agreed upfront. The Operational Diagnostic and larger projects are quoted individually.

  • That depends on the work. Systems Setup is a one-off project with a clear finish point. An Operations retainer arrangement is ongoing, and we review it together after three months to make sure it's still the right fit for your business.